Augmented Reality (AR) is a great tool for the live experience and events industry. It’s a cost-effective yet engaging way for our clients and consumers to interact with the world around them. It’s affordable simply because, generally, you don’t need any additional hardware other than your mobile phone – compared to Virtual Reality (VR), for which an additional headset is required to deploy the technology. So, what is AR?
AR is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. A day-to-day example of this is a Snapchat or Instagram filter. But how can we further utilise this tech in the live experience world?
If you run a venue and you want to show prospective clients around the venue, you could use an AR-based app to give the client information about that venue. For example, the AR overlays could show clients the venue capacity, size, and features of the venue.
When at an event in a large event space or venue, you could use an application for AR-based navigation. The app could display real-time digital information in conjunction with the real world of the venue. It uses the camera on your mobile device to augment your reality. Using the GPS location feature in your mobile device, the app could display the directions to specific exhibition stands or panel sessions a delegate may be interested in.
At the 2017 Consumer Electronics Show, the film Hidden Figures was promoted through AR technology by having attendees use their smartphones to discover hidden statues of the film’s main characters. There were multiple pedestals at which specific QR codes were placed and attendees had to scan the code with their phones in order for the statue to appear. Each statue was accompanied by a short description within the app. Experiences like these incentivize attendees to engage with their surroundings in ways that would be impossible without AR technology.
So, AR can give huge new opportunities to event professionals to create truly original live experiences that capture the imagination and minds of event attendees. To find out how AR can help with your next event, contact firstname.lastname@example.org
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