Can you believe it, 2017 marks the 10th year anniversary of The O2 Arena! And we are extremely proud to have been part of the journey back in 2007, helping O2 to launch its sponsorship of the venue, in addition to helping design and build O2’s dedicated customer experiences.
What did we do?
Sledge curated and produced the launch event celebrating O2’s sponsorship of The O2, from the Arena through to the Indigo and piazza public areas. The main arena show was hosted by the all-time favourite presenter, Dermot O’Leary, and featured Peter Kay, Tom Jones, Kaiser Chiefs and Basement Jaxx.
In the Indigo venue, we curated and produced an original cabaret show, featuring West End, burlesque and comedy performers. We were also responsible for the travel, accommodation, logistics and ticketing of the 17,000 O2 staff and guests who travelled to the O2 from all over the UK.
In addition, we helped design and build O2’s dedicated customer experience areas; The VIP Lounge, The Blueroom Bar and The Chill Zone.
Congratulations to O2 for their visionary sponsorship and to AEG for creating the best entertainment and most successful music venue in the world. It’s been an amazing 10 years – and here’s to 10 more!
Read CNBC’s article for more information here!
Written by: Joanna Osborne (Marketing & Sales Executive)
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