Old versus new. Analogue versus digital. Apple versus Swiss. For the first time, the Apple Watch has outsold the entire Swiss watch market. Apple shipped nearly 31 million units in 2019. The Swiss watch industry, which includes brands such as Rolex and TAG Heuer, shipped an estimated 21.1 million units.
So, with consumer trends shifting towards wearable technology, how can we capture this shift in the events industry?
Smart wearables can transform the way delegates interact, communicate and consume content at an event. While at the event, we can capture huge amounts of data from delegates and keep building on their experience year-on -year.
Check-in and ticketing
Wearable smart badges can act as tickets and check-in solutions for delegates at an event. They can speed up the check-in process and minimises queues at registration.
Wearables at events can also be synchronised to bespoke apps. The apps are designed to be fully in line with the event’s brand identity and house style, and can include information such as guest speakers, session details, contacts and agendas. Events are often fast moving in their logistical nature, so any last-minute changes or updates can be made in the app, with push notifications to the wearable.
Wearables enable event organisers to track what delegates like, and what they don’t like. Bluetooth hot spots can gather zonal data to identify where delegates are moving throughout a venue and where they are staying. This data gives a comprehensive breakdown of where, when and how delegates are interacting with the event and its content.
With metrics from the Apple Watch including information from our bodies, such as step counts and heart rate, we can even see a future where apps capture delegates’ physical and emotional responses to events and content.
Want to discuss the integrating wearable technology into your event? Let's have a chat and see how we can bring this to life. Email firstname.lastname@example.org and we can discuss this exciting technology.
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