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Sledge Expands by Acquiring SWM Partners

by Admin | Feb 26, 2020 | Events |

Sledge Expands by Acquiring SWM Partners

Delivers Entry into Upbeat Healthcare Events Sector


Sledge, the live events agency, announced today it has completed the acquisition of SWM Partners, a specialist pharma events business based in Hertfordshire, UK.

SWM organises meetings globally for pharmaceutical companies during the clinical research phase of evaluating new compounds. The business has been established for 23 years and has a turnover of c£10m.  The business has 20 staff. 

Robin Fawcett, Sledge CEO, said “SWM is a well-established specialist operator within the events industry.  It has a solid client base and a key differentiator is the presence of five specialists in healthcare science on the payroll. We were very impressed by the SWM management team who will continue to lead the organisation.”

SWM was founded and is run by Sue White and Dr Peter Thomas.  Sue said “We are delighted that we have successfully found a company who values the SWM Partners product as much as we do.  The plan is that SWM Partners continues to operate from the same location, with the same personnel and offer the same quality services to our clients as it does currently. We feel sure that the injection of a dynamic partner such as Sledge will bring fresh ideas and innovative approaches to further enhance our offer. Peter and I will continue to work on projects as Scientific Program Directors at SWM alongside our logistic teams.”


About Sledge:

Formed in 1991, Sledge is one of the longest-established privately-owned UK live event agencies.  Operating globally, the company produces events for corporate and government sectors.  They build the strategy, create content and deliver live experience and film. Audiences are typically clients’ customers, employees or broader stakeholders.  They have recently created a busy incentive travel division.

About SWM Partners:

Originally founded in 1994, SWM primarily produces ‘Investigator Meetings’ for its healthcare clients.  These global meetings pull together healthcare professionals involved in new clinical studies, providing them with details of new drug research programs and individual study protocols. Typically, the meetings are attended by between 50 and 250 HCPs and last for 2-3 days.  SWM is a full service agency responsible for the entire event – including scientific planning support, logistics and content creation.  The business has 20 staff, five of whom are specialists in healthcare science.  These staff add substantial value to SWM’s offer, understanding as they do the compounds and therapeutic areas being discussed and the key messages that need to be conveyed at the meetings.




Sledge:                         Robin Fawcett, CEO  07771 996672

                                    Sarah Yeats, MD        07931 300273




SWM Partners:             Sue White  SPD        07785 922882

                                    Peter Thomas  SPD   07887 751987