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Crayola TVC

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The Challenge

Curate a TVC that would show the appeal of the Crayola range for all children age groups.

 

The Response

  • Shot over a duration of three days
  • Brought children’s imagination to life through the use of motion graphics and live action photography
  • A second follow-up commercial was commissioned to showcase the Crayola ‘Glow Pens’
  • The commercials were particularly well received, and ended up being used in more territories than originally planned across the UK and Europe

 

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