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Dubai 100


The Challenge

Bring to life the challenges and achievements of all those involved in the D100 initiative.


The Response

In 2014, the UAE launched a national strategy that aims to make the Emirates one of the most innovative nations in the world, a driver for the region and a powerhouse for the global community. Dubai 100 is an intensive 100-day programme designed to accelerate the growth of early-stage start-ups.

Taking place during Dubai Week in China, the Dubai 100 Bootcamp brought a condensed programme to Shanghai to support collaboration between innovation hubs and provide a global platform for young entrepreneurs to access international perspectives and opportunities.

Across the week we filmed, in a documentary style, following the eight-competing start up’s from across China participating in world-class mentorship from Dubai 100’s global network. These included venture capitalists, strategy consultants, healthcare experts and successful entrepreneurs from Dubai, China, Europe and the US.

From this, we created a captivating and inspiring video to show their journey and the eventual winner to share with a global audience to help them gain greater insight into the initiative and engage future participants.


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