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IFA Launch Video


The Challenge

Conceive and produce a short film to introduce the new Institute for Apprenticeships at its launch to a wide range of industry professionals and special guests. The film should successfully highlight the importance of top quality apprenticeship programmes, communicating the significance of the IFA’s role.


The Response

  • Documentary style programme ‘exploring the day in the life’
  • Shot on location in Southampton, London, Liverpool and Sellafield
  • Production of one main film in addition to four supplementary films of the stories of the four individuals who had been involved in the apprenticeship’s schemes
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