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360 Campaign

3

The Challenge

Produce a 360 campaign contextualising the Pirelli product into engaging, entertaining and relevant branded content.

 

The Response

  • We took a combination of F1 drivers and international music artists to the Sao Paulo testing track to demonstrate how effective Pirelli tyres are
  • The content was viewed and distributed on the Pirelli website, Facebook page, and also within international TV news broadcasts globally

 

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