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Salon Success

3

The Challenge

Produce a set of testimonials that inspires salon professionals to achieve greater outcomes from the day-to-day running of their salons

The Response

  • Portrait video interview technique used to directly address the audience to convey the message
  • Two-camera set up with three-point lighting and stereo sound recording to get maximum coverage, and a clean interview style
  • Use of white infinity wall background to keep a clean visual aesthetic
  • Edit and colour grade of one main film and four social teaser cutdowns
  • Top and tail branding graphics and lower thirds titles
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