It’s been over a year since GDPR first came into operation and the storm has finally passed. We’ve entered a new era where people are beginning to become more concerned and protective over their personal data. It seems as though there has been a shift in frame of mind for the majority of the population. We’ve gone from being in the dark about how our data is used, to suddenly being plunged i...

With London Fashion Week 2019 drawing to a close, the internet and our social media feeds have been awash with all sorts of digital content from the catwalks. At Sledge, we’ve had our fair share of fashion videography experience, notably with our client Creative Head Magazine, which involves covering the intricacies of hair styling, makeup and wardrobe styling. So, what are our fashion videograp...

It’s that time of year again – you’re starting to plan the company incentive. Enquiries are last minute because it’s taken a while to get sign-off, and you’re now racking your brains to think of the best destination to take the final lucky group to. It’s over a year out because you want to do a fantastic communication campaign. That means you can’t be sure of the “must-go” destin...

Our longstanding film department has cooked up its fair share of films over its 28-year history for a range of industries. But with the rapid rise of social media over the last decade and with video content becoming more accessible on mobile devices, companies are now having to make use of this space to push their video content. This could be a five-second animated ad, a 15-second Instagram story,...

Incentive travel: a reward option used by companies to motivate and recognise, whether that be employees, members/distributors, or customers; providing an end-goal for the target audience. This strategy fantastically increases the chance of retaining employees, as well as improving their efficiency and their morale. It will also significantly impact your end customers’ experiences with those yo...

How do you keep an audience engaged?How do you create a narrative that is relatable?How do you recover when something goes a little pear-shaped?How do you break the ice when you’re talking to a fresh audience?How do you make sure your audience is as comfortable as possible?How do you lift the room mood after a difficult topic has been tackled?How do you ensure your speaker is at their optimum to...

For thousands of years, humans have participated in sport. The existence of sport across the world proves that there is a universal element in it that appeals to all of the human race, regardless of cultural differences. While each country might have their own favourite, sportsmanship and fun in competition seems to be a universal language.Throughout history, there have been instances when a share...

Consumer, prosumer and professional. Small, medium and large. HD, 4K and 8K. Drones are a flexible and diverse tool that has no doubt changed the landscape of modern filmmaking. Drones first served a purpose as a cost-effective alternative to using helicopters for aerial shots. Effectively, they were remote octocopters with a big camera strapped to them. But this technology continues to develop y...

We’ve either heard of it and are an avid fan, have it on our bucket list, or want to avoid it like the plague – but why do so many people flock back to Glastonbury year on year? The blood pressure starts to rise from the moment the tickets are released – you’re surrounded by your 10 different devices, nervously watching each of them and hoping that you’ve been good enough throughout the...