A speaker takes on a very important role at events. They are usually brought in to inspire, educate or entertain an audience, sharing an external point of view on how their own experiences helped shape them personally and professionally, or made a real impact on their life. The speaker needs to be able to illustrate how knowledge gleaned from their own experiences can benefit your organisation, an...

Augmented Reality (AR) is a great tool for the live experience and events industry. It’s a cost-effective yet engaging way for our clients and consumers to interact with the world around them. It’s affordable simply because, generally, you don’t need any additional hardware other than your mobile phone – compared to Virtual Reality (VR), for which an additional headset is required to deplo...

Event professionals are embracing innovative event management tools, and with good reason. New technologies are appearing for every part of an event, from budgeting to registration, changing the way in which events are organised and run.Facial recognition is definitely a new event tech that’s on its way up, and it’s already made significant marks on the events industry. A lot of events thes...

It’s been over a year since GDPR first came into operation and the storm has finally passed. We’ve entered a new era where people are beginning to become more concerned and protective over their personal data. It seems as though there has been a shift in frame of mind for the majority of the population. We’ve gone from being in the dark about how our data is used, to suddenly being plunged i...

With London Fashion Week 2019 drawing to a close, the internet and our social media feeds have been awash with all sorts of digital content from the catwalks. At Sledge, we’ve had our fair share of fashion videography experience, notably with our client Creative Head Magazine, which involves covering the intricacies of hair styling, makeup and wardrobe styling. So, what are our fashion videograp...

It’s that time of year again – you’re starting to plan the company incentive. Enquiries are last minute because it’s taken a while to get sign-off, and you’re now racking your brains to think of the best destination to take the final lucky group to. It’s over a year out because you want to do a fantastic communication campaign. That means you can’t be sure of the “must-go” destin...

Our longstanding film department has cooked up its fair share of films over its 28-year history for a range of industries. But with the rapid rise of social media over the last decade and with video content becoming more accessible on mobile devices, companies are now having to make use of this space to push their video content. This could be a five-second animated ad, a 15-second Instagram story,...

Incentive travel: a reward option used by companies to motivate and recognise, whether that be employees, members/distributors, or customers; providing an end-goal for the target audience. This strategy fantastically increases the chance of retaining employees, as well as improving their efficiency and their morale. It will also significantly impact your end customers’ experiences with those yo...

How do you keep an audience engaged?How do you create a narrative that is relatable?How do you recover when something goes a little pear-shaped?How do you break the ice when you’re talking to a fresh audience?How do you make sure your audience is as comfortable as possible?How do you lift the room mood after a difficult topic has been tackled?How do you ensure your speaker is at their optimum to...