The destination makes or breaks an incentive. It’s the critical part of the of any communication plan surrounding a trip and impacts so many elements of the experience itself: how long do you want the group to spend away? What season do you want to travel? What budget do you have to dedicate to the initiative? Here are the must-visit destinations for 2020, with our recommendations based on leng...

It’s no longer a secret – in June this year, Sledge was thrilled to be awarded a Video Production Services contract by the Foreign & Commonwealth Office (FCO). This means that we now have two full-time Video Producer/Editors embedded in the FCO Communications Directorate’s in-house Creative Services team.The contract will last for a year, with an option to extend. Sledge’s Simon Worth and...

Climate change is rapidly becoming the defining issue of our era. Thanks to storytellers like David Attenborough and climate activists such as Greta Thunberg, we’re finally beginning to understand the impact we’re having on wildlife and the environment. Thankfully, this raised awareness is now spurring people into action and hopefully we can repair at least some of the damage we’ve done. Un...

A speaker takes on a very important role at events. They are usually brought in to inspire, educate or entertain an audience, sharing an external point of view on how their own experiences helped shape them personally and professionally, or made a real impact on their life. The speaker needs to be able to illustrate how knowledge gleaned from their own experiences can benefit your organisation, an...

Augmented Reality (AR) is a great tool for the live experience and events industry. It’s a cost-effective yet engaging way for our clients and consumers to interact with the world around them. It’s affordable simply because, generally, you don’t need any additional hardware other than your mobile phone – compared to Virtual Reality (VR), for which an additional headset is required to deplo...

Event professionals are embracing innovative event management tools, and with good reason. New technologies are appearing for every part of an event, from budgeting to registration, changing the way in which events are organised and run.Facial recognition is definitely a new event tech that’s on its way up, and it’s already made significant marks on the events industry. A lot of events thes...

It’s been over a year since GDPR first came into operation and the storm has finally passed. We’ve entered a new era where people are beginning to become more concerned and protective over their personal data. It seems as though there has been a shift in frame of mind for the majority of the population. We’ve gone from being in the dark about how our data is used, to suddenly being plunged i...

With London Fashion Week 2019 drawing to a close, the internet and our social media feeds have been awash with all sorts of digital content from the catwalks. At Sledge, we’ve had our fair share of fashion videography experience, notably with our client Creative Head Magazine, which involves covering the intricacies of hair styling, makeup and wardrobe styling. So, what are our fashion videograp...

It’s that time of year again – you’re starting to plan the company incentive. Enquiries are last minute because it’s taken a while to get sign-off, and you’re now racking your brains to think of the best destination to take the final lucky group to. It’s over a year out because you want to do a fantastic communication campaign. That means you can’t be sure of the “must-go” destin...