Talking AI strategy with Communicate Magazine

There's no denying AI is everywhere, and with the likes of UN Trade and Development (UNCTAD) predicting the global AI market will grow to $4.8 trillion by 2033, the advancement and proliferation of the technology is set to continue.

Sledge's Head of Film & Content, Ben Heaysman has noticed a rise in brands' interest in "being more AI," without any real "why" or purpose to back this desire up.

As such, he recognises the value AI can add to content and campaigns – our team does, indeed, leverage it in various ways – yet stresses the importance of a strategic approach.

Ben delved into this topic further via a contributed piece on Communicate Magazine, which covers matters including:

• Done for you AI vs. bespoke content, and how each has a place
• From trust to carbon dioxide emissions, some of the lesser-known AI related implications
• The value of a hybrid approach and AI applications in content

To explore the full read, you can visit the Communicate Magazine website here.