Sharing five ways to shake up C-suite events with C&IT

All audiences are more difficult to engage and connect with than ever, and then we have C-suite executives, who take this to a whole new level.

Not only are their work schedules incredibly full, they've attended their fair share of events over the years, which makes getting them to attend yours, and then ensuring they take value away from it a very real challenge.

Leaning on her knowledge of this discerning group, our Creative Services Director, Becca Shanks has explored the topic with C&IT World, where her tips for engaging them include:

• "Serendipifying" or adding flexibility to agendas so delegates have time to simply be
• Developing collaborative and conversation-led sessions that facilitate more organic networking
• Embedding wellness with thought and intent 

You can explore all of Becca's insights via the C&IT World website here.