A few of the hottest apps available for sun and holiday fun this summer. With summer finally here (supposedly) and lots of us jumping on flights to exotic destinations some of these apps might be just what you need to have in your pocket. Sun Lotion and UV reminder We all know how important sun safety is and our friends over at Nivea Sun have given us the Nivea Sun Guide. This all in one ap...

When Sledge decided to launch their own family festival, we had the opportunity to practice what we preach, and create a true experience-led brand. Bounce Festival 2013 is still in the making, but you can watch this space to read updates on how it’s going. We’ll also be launching the results of our survey into engaging with family audiences and discussing the lessons for brands that we...

Live interaction at conferences through mobile devices is being tried more and more. For a recent Telefonica Digital conference for 250 employees in Madrid, we created a web app that overcomes potential drawbacks of native apps or supplying pre-provisioned devices. Augmented conference design Our goal was to create a paperless conference without the old fashioned question boxes and flip cha...

Published in Event Magazine February 2014 My leadership style is based on the same mantra I have in every day life – treat others how you would want to be treated. I aim to be flexible, supportive and understanding, and don’t lead by intimidation or enforced hierarchy. Nothing and no one inspired me to be a leader; some people have natural leadership qualities and end up taking that rol...

Businesses throughout the UK are becoming more open to letting employees work from home, for varying reason, but for many as a cost saving necessity, saving money on office space. However, there is a stigma that is associated with this, with many having the impression of ‘out of sight out of mind’ and thinking that if I can’t see you in the office working then that means you aren’t...

When choosing which channel to use, there are a number of factors to consider. Your audience Choosing the correct channel includes thinking about who your audience or audiences are. Different audiences may need to be reached in different ways. For example, while an email may be sufficient for one group of staff, you will need to think differently about frontline staff without regular access...