The latest phrase in technical jargon, The Internet of Things; an ever growing and ever ‘thinking’ entity. Despite actually not being a brand new phrase, having been used since the 80’s by tech companies, it is now the ultimate solution for all those tedious parts of life, which through the use of technology, can be made better. So, in case you haven’t already Googled it, what exact...

  When the CEO of online retailer Zappos.com blogged “Your Culture is Brand”, it quickly went viral. He argued that company culture and branding were “two sides of the same coin,” with company culture driving internal and external perceptions of a brand. “Our belief is that if you get the culture right, most of the other stuff – like great customer service, or building a gr...

All successful projects start with a plan – in our industry this starts its life as a creative brief. In theory this brief serves a valuable purpose of clearly defining the goals and scope of a project. In the busy and demanding world of the creative industry, the process of briefing and pitching is the lifeblood of agency life. But briefs can vary significantly in detail and content from clie...

It is difficult to ignore the number of people choosing to go freelance. Within the events industry the percentage doing so has increased by 46%* in the last 3 years. This really is reflective of the industry as a whole and how the landscape is changing. Client work is no longer ‘seasonal’. Budgets and a businesses needs are continually changing, which in turn leads to more pitching for work...

Keynote speakers are more often than not the main reason for a delegate attending an event, whether it is a conference, gala dinner, expo or charity event. They are therefore fundamental to the overall success of the event First and foremost the speaker has to be appropriate to the event and to the audience. The temptation can be to book the most famous name the budget will allow. However this i...

Getting in to the event industry has become an increasingly difficult feat, though I would argue that this is now a familiar landscape for young people across most sectors. There are various routes that are now available for those interested in pursuing a career in events with it becoming much less common for people to simply ‘fall in to’ it as in the past. Most entry-level roles now require...

It seems like a long time ago when I had my first taste of VR gaming at an amusement arcade in the Trocadero playing the first iterations of 3d games, as seen here in this report from 1991. It wasn’t particularly impressive but it seemed the nation was gripped and ready for the full VR onslaught. It never came…unless you count the ridiculous Nintendo Virtual Boy in 1995 and I for one don’...

My final year at university was significant, not only did it determine the final grade I would be achieving, but it was also time to consider my career options. Throughout my education, mathematics had always been one of my major strengths and this was a determining factor in my decision to choose a profession relating to finance and ultimately choosing accountancy. Accountancy for me has m...

Sledge are delighted to be working with New York based charity, We Are Family Foundation for a second year to host the TEDxTeen event at London’s Indigo O2. TEDxTeen is an independently organized TEDx event which is licensed from TED. TEDxTeen combined TEDTalks video, performance and live speakers led by inspiring young adults to spark deep discussion and connection in a sm...