
Addressing rising inflation levels via an educational and interactive live stream event
With the cost of living on the rise, Singer Capital Markets wanted to get ahead of the curve, by hosting a virtual livestream event for its customers, so that they had the information and resources they needed to navigate this challenging time.
- Transformed a series of case studies into engaging and timely event sessions.
- Managed the pre-recording of eight speaker sessions across three studio days.
- Ideated a TV-style approach, which included branded transitions and graphic overlays for added engagement.
- Edited all content into an 80-minute event.
- Managed the livestream on the day, using vMix technology.
- Developed and oversaw a live polling and Q&A platform for 100 attendees.
- The event produced high engagement levels, with 87% of audience members watching the livestream in full, and one quarter submitting questions.