Singer Capital Markets, an investment bank with a prestigious 100-year history, had plans to relaunch its brand. It subsequently approached Sledge to craft a film that would tell its heritage-led story in a way that communicated its foundations of trust, care, and commitment to driving ambitious growth for its clients.

• Produced two films, for Singer Capital Markets’ brand launch and CSR-led initiative, Singer Social Impact.
• Captured content on location in the client’s City of London offices.
• Utilised the latest Blackmagic 4K Cinema Cameras and Arri Skypanel lighting, to ensure the lighting complemented the tones of the space.
• Ideated an engaging, documentary-style piece-to-camera approach, in order to evoke a personable storytelling style.
• Leveraged motion graphics that communicated the new brand and supplemented the narrative.
• Brought the story to life through the creation of bespoke illustrations.
• The success of this initial project saw Singer Capital Markets look to Sledge for further film production and live experience support.