Creatively designing a series of engaging event spaces for Aruba

Sledge partnered with global technology leader, Aruba to activate its presence at 18 renowned events over an 18-month period – as part of a partnership that continues today.

  • Developed creative concepts and 2D renders that leveraged key elements of the Aruba brand and added depth and texture to the spaces.
  • This resulted in the creation of vibrant areas that facilitated networking, showcased key products, and ensured Aruba stood out from its competitors.
  • Handled the design of bespoke graphics and artwork for both physical and virtual audiences.
  • Designed advertisements for digital collateral, which complemented Aruba’s brand identity and event spaces.
  • Provided build, set up and on the day management support.
  • Developed production schedules, and managed staff training and briefings, to ensure a seamless attendee experience.
  • Created risk assessment plans to ensure the health and safety of all stakeholders, including attendees.
  • Provided strategic support from an environmental perspective, and sourced sustainable merchandise.