
Creatively designing a series of engaging event spaces for Aruba
Sledge partnered with global technology leader, Aruba to activate its presence at 18 renowned events over an 18-month period – as part of a partnership that continues today.
- Developed creative concepts and 2D renders that leveraged key elements of the Aruba brand and added depth and texture to the spaces.
- This resulted in the creation of vibrant areas that facilitated networking, showcased key products, and ensured Aruba stood out from its competitors.
- Handled the design of bespoke graphics and artwork for both physical and virtual audiences.
- Designed advertisements for digital collateral, which complemented Aruba’s brand identity and event spaces.
- Provided build, set up and on the day management support.
- Developed production schedules, and managed staff training and briefings, to ensure a seamless attendee experience.
- Created risk assessment plans to ensure the health and safety of all stakeholders, including attendees.
- Provided strategic support from an environmental perspective, and sourced sustainable merchandise.