Creating tech-focused events for Aruba’s Airheads community
- Following the success of Atmosphere London, which Sledge designed, managed and produced, Aruba recognised the value of bringing its Airheads community together on a regular basis to learn and network.
- Sledge was subsequently brought onboard to produce and manage four follow-up events for this customer base, where the focus was on sharing Aruba’s latest product advancements in informative ways. This allowed Aruba to continue the conversation with its Airheads community through deep dive sessions.
- Developed an engaging agenda for both events, which consisted of several networking opportunities, morning and afternoon content sessions, and “meet the expert” style presentations featuring a combination of internal and external speakers.
- Handled venue sourcing, ensuring the host location reflected the HPE Aruba Networking brand, partnerships, audience, and event requirements, as well as venue liaison, event catering, and all logistics across both experiences.
- Managed technical production, which saw presentations delivered in educational, inspiring and seamless ways
- Designed vibrant spaces for delegates via strategic branding, which created a sense of continuity between Aruba Atmosphere and the follow-up experiences.
- Branded elements included banner artwork, digital signage and table covers, along with premium, reusable merchandise and lanyards.