A tightly-packed enablement and celebration experience

We understand the Sales teams at HPE won’t settle for an average conference, having previously designed and delivered their Inspire kick-offs.

This one day internal conference needed to connect 400 sales team members, many of whom haven’t been in-person for years, in a way that delivers their key messages and learning material, but importantly to celebrate together and create lasting memories through areas of interaction, excitement and surprise.

  • Our creative strategy

    For a tightly packed one day agenda, we focused on three key areas; to design an agenda that fused interaction with learning materials with a selection of live quizzes, AI generated video hosts and app-based gamification woven throughout content sessions.

    The second area focused on designing a visually impactful stage set to support content sessions, whilst keeping our environmental impact low. Our design was shaped using LED, preferring the flexible and sustainable qualities of this over printed backdrops. Our concept included a wide central screen for key content messages, with four supporting pillar-style screens for supporting imagery. We took advantage of the challenging room layout by stretching the design out wide to reach all attendees, with pillar screens spaced out away from the central screen.

    The final area for creative strategy formed the evening awards ceremony. To ensure all award nominees had a moment of recognition and felt as important as the winners, the stage set was designed to give each nominee their own spotlight moment on screen. The entertainment fused throughout the evening agenda was designed to keep the audience engaged at all times and drive momentum throughout the awards ceremony.

  • Production value

    Expert production was evident throughout all touchpoints. Video server equipment was devised to use the screens as one whole canvas for animated backgrounds to be played over as one image, which could be easily changed for a daytime and evening look, and delivered the striking impact that was asked for.

    Our mighty force of experts delivered a seamless production, speaker support and calmly adapted the agenda and equipment to accommodate a live stream request for the main keynote 24hrs before arriving onsite.

    Strong stakeholder management throughout the project resulted in a dynamic and collaborative partnership with our clients. All areas of the project were developed in unison, with all stakeholders included to ensure a bespoke experience for the audience.

  • Challenges and solutions

    Developing the content was our main challenge; timelines were short for this project and multi-stakeholder involvement reduced opportunities to trial new methods or take risks with new ideas. Our team channeled the courageously curious value by always asking the ‘why’ to ensure our solutions were impactful, and guided the client throughout the project to bring small areas of change that attendees would benefit from and bring fresh experiences.

    Taking advantage of our film expertise, we leveraged interviews, bespoke opening videos and animated backdrops to inject movement and interest throughout a content-heavy agenda.

  • Sustainability goals

    Sustainability was a major consideration for this conference, and several measures were taken to reduce the event’s overall environmental impact. A location close to the majority of attendees with convenient public transport access was selected, and delegates were encouraged to car share where possible. Giveaways were avoided, premium reusable uniforms were used, and main plenary content was displayed on an LED wall, meaning that single-use printed staging and backdrops could be avoided.

    This event scored 70% on the Sledge IMPACT report, which has a target of 60%. The highest scores were achieved under Location Selection (100%), Inclusivity & Access (73%), and Materials & Waste (70%). In total the event supported 11 of the UN’s Sustainable Development Goals, most significantly SDG 13 Climate Action, which focuses on taking urgent action to combat climate change and its impacts.