Design a stand-out event that captures the essence of the new Synergy product, promotes maximum attendance, and creates opportunities for conversations with customers.

• All event elements designed to emphasise the theme of speed, in line with the messaging of the product
• Devised a cycling performance during the drinks reception to offer talking points with customers
• Curated content from the worldwide HPE leadership team combined with guest speaker Chris Hoy, talking in-depth about marginal gains to increase speed
• Iconic venue sourced as the setting to enhance the notion of acceleration
• Full event management including technical, content, design, logistics and catering