Raising awareness of agricultural deforestation with FACT Dialogue

Create and live stream a global virtual event, which would raise awareness of the new government initiative, FACT Dialogue and educate the general public about agricultural deforestation in an engaging and informative way.

  • Managed and directed filming at London’s Kew Gardens and a local primary school
  • Edited footage into a 90-minute virtual show
  • Handled all show scripting
  • Adopted a TV style approach for maximum engagement. Leveraged transitions and mini 'ad' breaks, and segmented content by topic
  • Live streamed the show to the COP26 YouTube platform for increased reach
  • Scripted and animated compelling opening video to bring the issue of deforestation to the fore
  • Bespoke design, build and launch of FACT Dialogue website
  • Devised a pre and post-event social media marketing strategy featuring bite sized highlight videos to maximise the event’s reach and engagement
  • Video translation and subtitling